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Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Casino & Games

Casino & Games Sector

Cutting edge casino technology and games at ICE 2025

The show floor rings to the sound of slot machines at ICE, the biggest and best hub for casino gaming in the world

Casino technology and games are well represented at ICE, the world’s largest gaming event. In 2025 all the key players in the casino industry, including technology providers, game developers and operators will be heading to the show.

Join these industry leaders to learn about the latest trends in casino technology and games development, with new slots launched exclusively on-site, and learn from the masters in the International Casino Conference.

Whether it’s new platforms and unique products or education you’re after, ICE 2025 has everything casino operators could want to accelerate their business’ growth.

ICE Exhibitors within the Casino & Games Sector

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Get started with your ICE prep by brushing up on the latest trends in casino gaming.

Immersive experiences:

Casinos are more than a place to gamble; they’re now entertainment hubs offering experiences customers can’t find anywhere else. Immersive, interactive experiences are also hitting the casino floor, in the form of skill-based games targeting new demographics.

Artificial intelligence:

Casinos collect vast troves of data which can be used to keep players engaged, reward them with special prizes or experiences and even to keep them safe. Automation provides a way to analyse this data quickly and at scale. Online this could go further, with games adapting to player preferences meaning two customers playing the came game can have entirely different experiences.

Virtual and augmented reality

Every vertical is eyeing up VR and AR, but for casinos this could create an entirely new category of game. New technology places players at the heart of the action, and takes a two-dimensional display into something far more engaging. And as omnichannel gaming expands to the casino floor, could this create even more connected experiences?


 

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