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Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Esports


 

Esports Sector

Get into the game with esports at ICE 2025

Esports holds huge potential for gaming operators, but is this the year it breaks into the mainstream?

There’s a huge audience for esports and revenue is growing steadily. As competitive gaming becomes a spectator sport, it’s going to create a new revenue stream for operators looking to tap into new demographics.

Streaming platforms such as Twitch, a professional sports infrastructure and buy-in from world-famous brands is driving this growth.

ICE is the world’s largest gaming event, and where the industry goes to find out what’s next. This makes esports a crucial component of the show.

You’ll hear from the companies leading the sector, including game developers, publishers, betting operators and tournament organisers.

The ICE Esports Arena showcases the spectator experience for attendees, while the Esports Betting & Games Conference acts as a forum for learning how to benefit from the opportunity in this new vertical.

ICE Exhibitors within the Esports Sector

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New to esports? Change the meta with these key trends for ICE 2025:

Mobile esports

Esports is going beyond the console with mobile emerging as a popular new channel. This growth is driven by Asia, but mobile esports are catching on in other regions.

Convergence

Just as betting and media are growing closely aligned, traditional sports leagues and teams increasingly see esports as part of their wider entertainment ecosystem. As professional teams add an esports organisation to their roster, will they be able to translate their success into competitive gaming?

Battle of the brands

Savvy brands follow the audience, and esports is no different. Major brands have spotted the esports opportunity, and through sponsorship, advertising and event naming rights, non-endemic companies now have a big presence in the vertical.

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