Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Sports Betting

Sports Betting Sector

Cutting edge sports betting technology converges on the ICE show floor

Solutions to give you an edge in sports betting

Betting shops still pack in the punters but sports betting is a sophisticated, technology-driven vertical today. As automation overhauls trading and machine learning offers new standards of personalisation, we’re entering a new era for sportsbooks.

The world’s leading gaming event ICE showcases the evolution of this crucial vertical. ICE’s exhibition hall features betting technology specialists alongside all the ancillary services an operator could need, whether that’s payment processing, regtech or marketing solutions.

At the ICE VOX conferences you’ll hear from sports betting leaders covering a range of topics from new markets, to risk management, fraud prevention and compliance.

Want more? Get your prep underway with the Road to ICE, which kicks off looking at the rise of regulation in Latin America.

ICE Exhibitors within the Sports Betting Sector

 

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Bet on sports betting technology with this rundown of key trends:

Artificial intelligence:

Sportsbook operators are using AI to develop sophisticated, accurate and speedy betting models. Using automation to make margin adjustments at scale is helping operators manage risk more effectively, making sports betting more profitable.

Machine learning:

ML can track customer behaviour and adapt to their activity, creating a more personalised betting experience. It’s a step towards ending endless searching for the markets punters want, and serving them with recommendations to keep them engaged.

Blockchain:

We’re moving ever closer to industry adoption, as operators experiment with blockchain to build secure and transparent betting platforms. The level of visibility provided by blockchain solutions provides a broader view of customer behaviour, potentially creating a higher standard of player protection. Could this be the year it breaks through?

Virtual and augmented reality:

Sports leagues and betting operators bring bettors closer to the action - VR and AR puts them so close they’re almost on the field. Whether it’s creating the most immersive sports viewing experience imaginable or integrating betting into broadcasts, these technologies converge betting and spectatorship in innovative new formats.