Tracy, who is Chief Corporate Affairs Officer for Ambassadeurs Group, has a long association with the ICE brand attending her first show in 2003 when it was held at the former Earls Court venue prior to its relocation to London’s biggest purpose-built events space at ExCeL.

Outlining her close relationship with the ICE brand, Tracy said: “I came to the industry in 2003 at a time when UK gambling operators were lobbying for greater freedoms which were subsequently contained within the Gambling Act of 2005. From the word go everyone who has been a part of the industry has also been part of the development of the ICE brand which I have to say has evolved over the last two decades into a world class high spec event with an international attendance that’s unrivalled by any other gambling industry event held anywhere in the world.

"Como CEO do National Casino Forum, cargo que ocupei até 2020, reconheci a importância de reunir os operadores de cassinos físicos sob um único guarda-chuva, um movimento que a ICE London ajudou a concretizar. Desde então, a ICE se tornou um ponto de encontro para todos os setores de jogos e oferece uma vitrine para tudo o que há de bom nos jogos. Acredito que o setor procura a ICE para se manifestar sobre questões pertinentes e a marca assumiu um papel de liderança ao ajudar a abordar os principais tópicos do dia e ajudar a mudar percepções negativas, especialmente aquelas relacionadas a gênero, igualdade e inclusão - e é por isso que estou particularmente orgulhosa por ter sido convidada a me tornar uma Embaixadora da ICE".

She added: “We have been planning our attendance at ICE for some-time and we will be engaging with a number of events pre-show, at-show and post-show. As a leadership team we are all excited to be increasing Les Ambassadeurs’ visibility and participation in the event. We have missed in-person events immensely and have witnessed how pleased our clients are to walk over our threshold, after all, as an industry we are a vital part of the entertainment and hospitality offering. When the doors open at ExCeL I’m sure I won’t be the only person to be moved by the people, the quality of the booths and the unique and very special sound of people conducting business!”

Stuart Hunter, Managing Director responsible for ICE London said. “I’m delighted that Tracy has been able to accept our invitation to become an ICE London Ambassador. As former CEO of the National Casino Forum and Vice-Chair of the European Casino Association she knows the brand inside out and has experienced its development and growth over the last 20-years. Tracy defines the role of ‘critical friend’ and her contributions will help ensure that Clarion Gaming continues to serve as a progressive custodian of the brand.”

A ICE London é o maior evento do setor de jogos de azar b2b do mundo e abrange todos os aspectos do ecossistema de jogos de azar, desde criadores de jogos, inovadores, distribuidores, operadores e varejistas, até associações comerciais, órgãos estratégicos e reguladores.

Para se registrar, acesse: www.icelondon.uk.com