This case study delves into the strategic roadmap and execution for establishing a successful foothold in the burgeoning Latin American gambling market, in particular focusing on iGaming in Peru. Known for its dynamic economy and growing gaming industry, Peru represents a gateway to the broader region beyond Brazil. This session will provide a comprehensive guide for operators and stakeholders aiming to capitalize on Peru’s untapped potential while setting a strong foundation for growth, providing insights with actionable execution steps, offering a blueprint for success and leveraging local partnerships to navigate the market effectively. The case study explores critical factors, including:

• Understanding the Regulatory Landscape
• Cultural Localization and Player Engagement Strategies
• Technological Adaptation