Looking ahead to the return of the industry in April, Andrew Cammegh said: “There's no doubt that the sector has taken a real pounding over the last two-years but there comes a time when you have to look forward which is exactly what the Cammegh brand will be doing at ICE in April. We have been incredibly busy since the pandemic took hold which was immediately after ICE 2020.

“We've used the time to refocus our R&D energies and redouble our efforts across both land-based and online. I believe there are reasons for great optimism and the entire team is really looking forward to welcoming back our customers after a two-year absence, introducing our new products not least Cammegh's Roulette Progressive which will be making its world debut at ICE 2022 and sharing our vision for the future. In general terms we are excited, optimistic and looking forward to sharing our positivity with colleagues and customers alike.”

Reflecting on Cammegh's long association with ICE London, Andrew added: “When we return in April I believe that Cammegh will be the only casino brand to have exhibited uninterrupted in each available year at four different locations – Olympia, Earls Court 1, Earls Court 2 and ExCeL London.

“When I look back, each edition of ICE and before that ATEI provided landmark opportunities for the business to connect with an international audience of buyers and as a consequence to grow and develop. It's important that ICE exists to provide that platform for the health and development of the industry and no doubt there will be fledgling businesses showing for the first time at ICE in April that will go on to grow and experience success as a result of participating in what I believe to be a genuine world class industry event.”

Outlining the company's vision for the future, managing director, Richard Cammegh confirmed: “We have all been doing things that we could never have anticipated doing pre-pandemic, but now's the time to get back to business and rediscover those aspects that attracted us to be part of the industry in the first place and to rekindle that excitement and that unique energy.

“When you bring operators and suppliers together in a professional and progressive environment you capture the industry at its very best – talking product, talking trends, identifying opportunities and networking with friends and colleagues. Zoom/Teams have been useful tools but they are no substitute for the power and enjoyment of live events when people can reconnect, see products, touch products and most importantly get that excitement back. We can't wait!”

Featuring 450 international exhibitors ICE London (12-14 April 2022, ExCeL London) is the biggest b2b gambling industry event in the world providing a platform for games creators, distributors, operators, retailers, trade associations, strategic bodies and regulators. Register here for ICE London.

The co-located iGB Affiliate London event (13 – 14 April) connects affiliates to a 360-degree experience of igaming via networking and business lead-generation opportunities, content and learning. Register here for iGB Affiliate London.

You can also find more information here on the ICE VOX Conference (11 – 13 April), incorporating the World Regulatory Briefing and the International Casino Conference.