The bricks and mortar bingo sector will have a high profile at ICE London following confirmation of plans for the Bingo Pavilion, to be renamed the Bingo Association Hub, which will serve as a focal point for the industry at February's event. Leading suppliers to the retail sector have confirmed their participation, with The Bingo Association Hub serving as a meeting place for members of the trade body, which represents all licensed bingo operators In Great Britain, and supporters of the sector. Organisations exhibiting in the Bingo Association Hub at ICE include: Cowells Arrow, ECM Systems, Edward Thompson, Leisure Electronics, NRM, Shipley Creative and Wexel Gaming.

Bingo Association chief executive, Miles Baron, said: “Throughout its 23-year history The Bingo Association has worked to represent the industry and promote the interests of all GB licensed bingo operators. The Bingo Association Hub at ICE London provides a focus for retail bingo, which is a unique part of the gambling industry and one which is firmly rooted in the social arena."

“We are working with the team at ICE London to enhance and promote The Bingo Association Hub as the meeting place for the land based bingo industry at show.”

Stuart Hunter, managing director of Clarion Gaming and the person responsible for delivering ICE London after what will have been a two-year Covid enforced absence stated: “We are working closely with Miles and the team at The Bingo Association to maximise the effectiveness of the Bingo Association Hub for the participating exhibitors and to help the Association meet its objectives. We have a deep commitment to the land-based gaming sector and over 50 percent of the floor space at ICE London 2022 will be occupied by organisations and brands whose main sector is land-based gaming. The strengths of ICE London are in its size – it's physically the biggest b2b gaming show in the world and one of only two annual events to occupy all of ExCeL - it's internationalism and significantly the fact that it covers every gaming vertical and serves as a meeting place for all sectors of the gaming and gambling industry. Bingo is an important part of our offering and I look forward to helping to make the Bingo Association Hub a must visit component of the ICE London experience.”

ICE London is the biggest b2b gambling industry event in the world and embraces every aspect of the gambling ecosystem from games creators, distributors, operators and retailers, to trade associations, strategic bodies and regulators.