Clarion Gaming will be providing the 10,000+ delegates expected at next week's iGB L!VE with a preview to the creative campaign produced in support of the January 2025 edition of ICE – the first to be held at the impressive Fira de Barcelona Gran Via.

The 2025 creative invites the international industry to ‘Explore the NEW gaming ecosystem' as presented by the world's leading gambling brands across the 120,000 sqm exhibition - the biggest ever edition of the show.

Explaining the messaging Clarion Gaming Managing Director Stuart Hunter said: “Each year we place a lot of emphasis on our creative which to a large extent sets the tone for the upcoming edition of what is widely regarded as being the most influential and important b2b gaming technology expo in the world.

“Our relocation from London to Barcelona is historic. 2025 will be the first occasion that ICE has moved outside the UK and only the second time it will have been held outside London. The creative is an invitation to Explore our superb new venue, Explore the cutting-edge innovations from our 1,000+ exhibitors and of course Explore our new host city which embraces both culture and commerce as well as history and hospitality.

“Explore is an invitation which as all the feedback suggests the world of gaming will accept in record numbers as ICE opens a new chapter in a long history of serving the needs of its stakeholders.”

January's editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.