Leading industry brands at the forefront of promoting safer gambling have pledged a total of £31,000 as part of their support of the Consumer Protection Zone (CPZ) at ICE 2024. 

The sum, which will be donated to a safer gambling charity revealed during the donation ceremony on the first day of ICE London, has been raised with the help of Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech. In total £228,000 has been raised by CPZ supporters over the last four years.

Highlighting the importance and development of the CPZ, Ewa Bakun, Clarion Gaming's Director of Industry Insight and Engagement said: “I'm extremely proud that ICE was the first industry event to grasp the central importance of safer gambling and include a dedicated zone in a prominent position on the show floor. CPZ supporters continue their magnificent fundraising on behalf of safer gambling charities and we are edging closer to our target of £40,000 and in the process bid farewell to London in style ahead of our 2025 relocation to Barcelona.”

She added: “Since its launch in 2018 the CPZ has grown in both size and status to the extent that post-show research has confirmed it as the most popular ICE feature by show visitors. The 2024 edition of the Consumer Protection Zone comprises 20 booths showcasing technology and solutions providers alongside the industry's leading safer gambling charities.

“The Consumer Protection Zone represents the meeting point for discussions about progress in the areas of player and industry sustainability attracting operators, regulators, academics, charities and providers of solutions, products and technologies all with a shared vision to make gambling safer. This year's CPZ will have a sharp focus on effective player interactions and the development of sustainable play where players' health is seen as a commercial prerogative.”

Lisa O'Connor, Head of Safer Gambling Strategy at Flutter UK&I added: "The Consumer Protection Zone at ICE is a fantastic place to learn, share insights and develop networks in the Safer Gambling space. It's so important that we have forums such as this to continue discussions amongst all vested parties around how we push and innovate to create the safest possible experiences for our customers"