Focusing on growing demand following the inaugural Sports Betting USA conference that took place on 14-15 November 2017 in New York, NY, and on the momentum built around the US sports betting with the US Supreme Court review of NJ sports betting case, ICE VOX has strengthened its position as the centre of 'front foot' thinking on the issues of the day by adding Sports Betting USA as the ninth conference stream on its agenda.
 
With ICE London being the premier showcase of sports betting expertise, products, technology and innovation, interest from US and international organisations keen to learn about the potential of the market and meet with partners as they plan their sports betting launch is expected to rise ahead of the exhibition which takes place at ExCeL London, UK from 6th ? 8th February 2018.
 
The Sports Betting USA conference stream is set to explore key areas surrounding the roll out of sports betting in the United States, focusing on scenarios relating to the federal ban, a low-down on launching and operating sports betting, profitability models, potential opportunities and complexities for tribal casinos, and more, while giving the ICE global audience a step-by-step guide to entering this lucrative market on the cusp of regulation.
 
Commenting on its addition to the ICE VOX stream, Sports Betting USA Event Organiser, Ewa Bakun explained: ?Drawing on the resounding success of the Sports Betting USA in NYC in November and the Supreme Court hearings that make legalised sports betting even more viable now in the US, we've decided to add this conference to the ICE VOX offering to respond to the anticipated demand from US organisations coming to learn and from global sports book providers in need to understand how to develop business in this promising emerging new market.?
 
The nine tracks of ICE VOX 2018 comprise: Monday 5 February: World Regulatory Briefing (day one); The International Casino Conference: Tuesday 6 February: World Regulatory Briefing (day two); Data Science & Personalisation; eSports: Wednesday 7th February: Blockchain; Cybercrime & Security; Modernising Lotteries; Sports Betting USA.
 
For more information on ICE VOX and to register, visit: icetotallygaming.com/ice-vox