Oddin.gg is excited to announce its upcoming high-profile presence at ICE Barcelona 2025 as the headline sponsor for both the ICE Esports Arena and ICE Esports & Games Conference. This partnership with Clarion Gaming cements Oddin.gg’s position as the leading force in esports betting, and the collaboration will enhance the world’s most influential gaming technology expo as it makes its debut in Barcelona.

As the number one B2B choice for esports betting, Oddin.gg offers a full-service suite of products including the newly launched BetBuilder, alongside established products such as the esports iFrame, odds feed, risk management services, esports marketing services and more—all designed to engage bettors and maximize profitability for operators. This extensive product offering supports international industry giants like Betano, ESPNbet, Stake, Betsson, Aristocrat, Betway, Yolo Group, and many others on a global scale.

Confirming details of the landmark sponsorship, Will Harding, Head of Esports at Clarion Gaming, commented: “First of all, I’m delighted that we’re able to announce such a prestigious brand as our headline sponsor for what’s shaping up to be a historic edition of ICE.

“In partnership with Oddin.gg, we will be hosting a four-team Counter-Strike tournament with full on-site production. Oddin.gg will supply the odds and help explain both the content and why esports is such a commercially important vertical for operators. The Arena will be even more impressive in our new venue, and I’m confident it will remain the most visited feature on the ICE show floor.”

He continued, “The ICE Esports & Games Conference complements what visitors will experience at the Arena. Going into its third year, we expect an audience exceeding 300, comprising esports professionals, operators, and representatives from throughout the esports betting ecosystem.”

Looking ahead to ICE, Oddin.gg Co-Founder and Managing Director, Marek Suchar, noted: “Esports betting isn’t just part of our business—it’s something we’re truly passionate about. This partnership with Clarion gives us the opportunity to share that passion with the wider iGaming community.

“To its credit, since 2019, Clarion has played a crucial role in promoting esports, and our aim is to use the high-profile platform that it provides to educate all sectors of the industry, and, in the process, cement esports’ position in the mainstream. At ICE, we look forward to connecting with thousands of professionals, offering them a behind-the-scenes look at the esports community and also a ‘sneak peek’ at our approach to esports betting.”

“From BetBuilder to risk management, we’re not just offering another service—we’re providing end-to-end solutions that lead the industry. This sponsorship is far more than a branding exercise; it’s a chance to actively engage with the industry, demonstrate that esports is more than a ‘type of sport’ but an evolving entertainment vertical, and show how Oddin.gg’s suite of solutions is ready to support, commercialize, and drive the exciting future of esports.” added Marek Suchar.