Tracy, who is Chief Corporate Affairs Officer for Ambassadeurs Group, has a long association with the ICE brand attending her first show in 2003 when it was held at the former Earls Court venue prior to its relocation to London’s biggest purpose-built events space at ExCeL.

Outlining her close relationship with the ICE brand, Tracy said: “I came to the industry in 2003 at a time when UK gambling operators were lobbying for greater freedoms which were subsequently contained within the Gambling Act of 2005. From the word go everyone who has been a part of the industry has also been part of the development of the ICE brand which I have to say has evolved over the last two decades into a world class high spec event with an international attendance that’s unrivalled by any other gambling industry event held anywhere in the world.

"Como director general del Foro Nacional de Casinos, cargo que ocupé hasta 2020, reconocí la importancia de reunir a los operadores de casinos físicos bajo un mismo paraguas, un movimiento que ICE Londres contribuyó a hacer realidad. Desde entonces, ICE se ha convertido en un punto de encuentro para todos los sectores verticales del juego y en un escaparate de todo lo bueno del juego. Creo que el sector acude a ICE para que se pronuncie sobre cuestiones pertinentes y la marca ha asumido un papel de liderazgo para ayudar a abordar los temas clave del momento y contribuir a cambiar las percepciones negativas, especialmente las que giran en torno al género, la igualdad y la inclusión, razón por la cual me siento especialmente orgullosa de haber sido invitada a convertirme en Embajadora de ICE".

She added: “We have been planning our attendance at ICE for some-time and we will be engaging with a number of events pre-show, at-show and post-show. As a leadership team we are all excited to be increasing Les Ambassadeurs’ visibility and participation in the event. We have missed in-person events immensely and have witnessed how pleased our clients are to walk over our threshold, after all, as an industry we are a vital part of the entertainment and hospitality offering. When the doors open at ExCeL I’m sure I won’t be the only person to be moved by the people, the quality of the booths and the unique and very special sound of people conducting business!”

Stuart Hunter, Managing Director responsible for ICE London said. “I’m delighted that Tracy has been able to accept our invitation to become an ICE London Ambassador. As former CEO of the National Casino Forum and Vice-Chair of the European Casino Association she knows the brand inside out and has experienced its development and growth over the last 20-years. Tracy defines the role of ‘critical friend’ and her contributions will help ensure that Clarion Gaming continues to serve as a progressive custodian of the brand.”

ICE Londres es el mayor acontecimiento mundial del sector del juego B2B y abarca todos los aspectos del ecosistema del juego, desde creadores de juegos, innovadores, distribuidores, operadores y minoristas hasta asociaciones comerciales, organismos estratégicos y reguladores.

Para inscribirse, visite: www.icelondon.uk.com