With a rise in licensed casino and betting sites seeing their websites cloned by bad actors looking to exploit gaps in player education, how can operators, regulators and suppliers work together to protect players outside their ecosystem? How can operators ensure players are not lost to cloned sites? Featuring a real-world case story, this session provides a technical look at how AI and machine learning models designed to support regulators combatting illicit activities, can also fundamentally be used reshape operator player protection strategies by proactively identifying threats.