Explore the intersection of personalization and technological innovation with Corey Padveen, Partner at t2Marketing International. In this session, attendees will focus on leveraging cutting-edge AI tools and data analysis to enhance player retention efforts and discover the pivotal role of AI in reshaping marketing approaches, enhancing data granularity, and developing highly targeted retention campaigns. This presentation is a deep dive into practical tools and techniques that can streamline operations, improve predictive accuracy, and optimize customer retention.

• Understand the transformative impact of AI on retention strategies, including automation of routine tasks and predictive analysis for proactive decision-making.
• Learn about innovative tools for precision messaging, data modeling, and retention optimization, and how they can be applied to your marketing strategies.
• Explore how increased data granularity can aid in crafting more precise and effective retention strategies.