FIRST’s motto is FIRST - BEST IN SPORTS and the group is achieving that goal thanks to its high-performance iFrame sports betting solution that offers thousands of betting markets that are created in-house and come with a fully Managed Services package for partners that want trading and product experts working every day to provide them with the best odds, markets, and betting features. FIRST’s teams are split between trading, product, and tech development specialists and bring to market a modern betting solution that delivers customer acquisition, engagement, and growth. This is due to state-of-the-art technology that enables operators to diversify verticals and reap the benefits of a unique gamification engine. Find out more at: www.first.dev