Helping to build the modern gaming industry

Dedicated to the future sustainable growth of the Gambling industry

Fast Forward is a dedicated zone at the ICE that showcases the industry's commitment to sustainability, innovation and putting player protection and safety at the heart of the conversation. Located between Halls 4 and 5, this area is a hub for cutting-edge technologies and forward-thinking initiatives that aim to shape the future of gambling.

Simply put, it's where we deliver on our promise of working to help build the modern gaming industry, so together we can continue to build an industry we can all be truly proud of.

Key features of Fast Forward include:

Sustainable Gambling Zone

Formerly known as the Consumer Protection Zone, this area focuses on promoting responsible gambling practices and protecting consumers. It features initiatives and technologies that contribute to a safer and more sustainable gaming environment

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Pitch ICE:

This exciting showcase offers a platform for startups and entrepreneurs to present their latest innovations and ideas to industry leaders and investors. From groundbreaking gaming technologies to innovative solutions for responsible gambling, Pitch ICE highlights the future of the industry.

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A center for ESG and DE&I:

We also have stages dedicated to promoting environmental, social, and governance (ESG) practices and diversity, equity, and inclusion (DE&I) within the gambling industry. They provide resources, education, and networking opportunities for companies and individuals committed to these important values.

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