Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Sustainable Gambling Zone

Sustainable Gambling Zone

Formerly known as the Consumer Protection Zone, this award-winning feature at ICE is back, bigger and better than ever. Recognized by both the Vixio Regulatory Awards and Casino Guru Awards, it’s one of ICE’s most valued and impactful showcases.

In 2025, the Sustainable Gambling Zone has nearly doubled in size, solidifying its role as the leading platform for advancing safer gambling practices, driving policy discussions, and fostering collaboration. Beyond safer gambling, it embraces a holistic approach to sustainability, integrating pillars such as Diversity, Equity, and Inclusion (DEI) and Environmental, Social, and Governance (ESG).

Join us as we set new standards, elevate sustainability, and shape the future of responsible gaming.

 

 

CPZ winner

 

While expanding its focus to include ESG and DEI, the Sustainable Gambling Zone remains dedicated to its core mission: consumer protection. This space will spotlight cutting-edge tools, products, and technologies designed to enable proactive and preventive measures in safer gambling, such as:

  • Self-assessment tools for players
  • Risk detection systems to identify potential harms early
  • Player analytics for tailored, safer experiences
  • Affordability checks and managing financial risks
  • Biometric solutions for secure player identification
  • Interactive interventions for real-time player support
  • KYC and onboarding innovations to enhance player safety
  • Self-exclusion and player-blocking technology
  • Education campaigns to raise awareness
  • Clinical approaches and treatments for those in need

 

Additionally, the zone will highlight the latest developments in:

  • Corporate Sustainability Reporting Directive (CSRD) compliance
  • Carbon footprint reduction strategies
  • Sustainability throughout the lifecycle and value chain
  • Diversity, Equity, and Inclusion (DEI) initiatives

Fund-Raising  

With the support of leading operators and suppliers, over €270,000 has been raised to date to drive consumer protection initiatives in the gambling industry.

Is your brand ready to take a stand for safer gambling and become a key part of ICE’s consumer protection initiatives?

Show your commitment to progress by joining our fundraising efforts. Together, we can make an even greater impact.

Get involved by reaching out to ewa.bakun@clariongaming.com today! 

2024 Donors


 

2024 SGZ Exhibitors

Three Days of Education

With a dedicated stage right on the show floor, ICE Barcelona is committed to delivering invaluable education on sustainability and consumer protection across all three days—completely free for visitors.

While the final agenda is being crafted, you can look forward to sessions featuring the latest insights on policy, cutting-edge research, best practices, and innovative technologies driving the future of safer and more sustainable gambling.

To get a taste of what’s in store, take a look at last year’s agenda for a glimpse of the high-caliber content you can expect.

2024 Agenda

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06 Feb 2024
    • Consumer Protection Zone
    Consumer Protection Zone
    • Consumer Protection Zone
    Consumer Protection Zone
    • Consumer Protection Zone
    Consumer Protection Zone
    UK vs. rest of the world – are other markets doomed to be subject to similar regulatory restrictions?    Getting ahead of the regulatory pressures   Using RG as a competitive advantage    How do you m ...
    • Consumer Protection Zone
    Consumer Protection Zone
    Educating your partners on the changing standards and need to adopt them   Understanding the steps for effecting change across the supply chain: from data collection to standards enforcement    Legal, ...
    • Consumer Protection Zone
    Consumer Protection Zone
07 Feb 2024
    • Consumer Protection Zone
    Consumer Protection Zone
    • Consumer Protection Zone
    Consumer Protection Zone
    Pros and cons of both approaches   Exploring the drivers behind the move towards prescriptive regulation    Effectiveness of fines and regulatory interventions   
    • Consumer Protection Zone
    Consumer Protection Zone
    Outlining how third sector is financed and supported around the world    The future of the Levy in the UK gambling reform    Ensuring integrity in the cooperation between the gambling industry and the ...
    • Consumer Protection Zone
    Consumer Protection Zone
    Ensuring one personalised message from the start    Reflecting integrated messaging in internal cooperation between compliance and marketing teams    Creating one voice of care to tap and retain a tru ...
    • Consumer Protection Zone
    Consumer Protection Zone
    • Consumer Protection Zone
    Consumer Protection Zone
    Responsible marketing: how to communicate safer gambling messages that land Engaging responsible promotion across the marketing ecosystem of affiliate partners Ensuing smooth on-boarding in the era of ...
    • Consumer Protection Zone
    Consumer Protection Zone
    • Consumer Protection Zone
    Consumer Protection Zone
    Changing the language around safer gambling for maximum effectiveness and minimum stigma Technology & chatbots vs. human-led tools Role of AI in detection vs. intervention Quantity vs. quality of inte ...