In today’s tech obsessed marketing world, gain a comprehensive understanding of the next generation of player lifecycles, channeling future-proofed strategies to effectively acquire and engage them. This workshop investigates the impact of AI on gaming SEO and search results, how AI has evolved in digital marketing technology and provides you practical tips, case studies and data into using AI-driven solutions to stay competitive in player acquisition.

• The role of AI in automating marketing processes and SEO, PPC and affiliate campaign optimization.
• How machine learning can be used to predict and influence player behavior.
• How AI-driven analytics can enhance real-time marketing strategies.