This session will explore how AI technologies are enhancing fan engagement by delivering real-time insights, tailoring content and creating immersive viewing experiences.

Dive deep into how AI-powered tools, such as predictive analytics and conversational AI, are transforming the esports landscape, driving deeper audience connections and opening up new opportunities for growth. The session will also address challenges, including data privacy and balancing automation with authenticity, ensuring fan experiences remain innovative yet human-centered.

What to Expect:

• Enhanced Engagement: Insights into how AI elevates live events, broadcasts and fan interactions.
• Personalisation at Scale: Learn how AI tailors content to create unique experiences for every viewer.
• Future Trends: Explore how emerging AI technologies will continue to reshape the esports fan journey.