20-22 JANUARY 2025
ICE 2025
Elevating the Player Experience with Gambling Literacy
How much do your customers understand gambling?
• Enhancing gambling literacy and knowledge can prevent harm and increase loyalty. This workshop examines whether the industry priorities profit over player well-being, highlighting the need for a shift toward a player-centric mindset. Learn practical strategies for integrating this focus on player welfare within your team and operations.
• Gain insights into the current level of gambling literacy among players, learning how enhancing this understanding can significantly reduce harm and increase customer loyalty.
• Discover how to successfully address challenges related to gambling literacy, providing real-world examples that can be applied to enhance player welfare.
Learn practical methods to shift your organisation's focus from profit-driven practices to a player-centric mindset, including actionable steps for integrating player welfare into your operations and team culture.