Discover innovative strategies to captivate younger audiences by enhancing the lottery experience beyond traditional prizes. In this session, we’ll explore how lotteries can use celebrity partnerships to build excitement, boost brand recognition and offer exclusive, non-monetary rewards, collectables, NFTs and other digital assets that resonate with today’s players. You’ll then investigate ways lotteries can amplify the emotional thrill of “the dream of winning” to deepen player engagement and create long lasting loyalty.

• How collaborating with celebrities can enhance brand recognition and excitement among younger audiences.
• Why non-monetary prizes and experiences can resonate with players more than traditional jackpots.
• Integrating long-term player loyalty into your lottery brand and reinventing the lottery model for the next generation.