Learn to map out a detailed user experience (UX) journey for a fictional player, identifying key touchpoints that focus on the player’s perspective. You'll explore the importance of mapping each touchpoint in detail and how to effectively communicate that journey to your players. The workshop will provide practical hacks and strategies that you can apply immediately to enhance your customer experience approach.

• Learn how to create detailed journey maps for your players, identify key touchpoints and understand the clicks that drive revenue.
• Discover strategies for effectively communicating the customer journey to enhance player engagement and experience.
• Gain actionable hacks and insights that you can implement immediately to improve your customer experience approach.