From House of the Dragon to Wheel of Fortune, Batman to Monopoly, this session dives into the transformative impact of intellectual property (IP) in creating unique entertainment for both land-based and iGaming operators, whether branded games, machines, or immersive experiences. Hear from industry legend Joe Kaminkow, before being joined by the consumer brands who’ve amplified their customer loyalty, and business growth via well-loved IPs, demonstrating the power of a cross-platform approach, while also addressing the reputational considerations.

• Pinball to slots, resorts to remote: Understanding the evolution of branded content in the gaming sector.
• The value of pop culture: What's important to players (and game developers) when selecting licensing partners.
• Navigating the challenges in practice: Costs, creative freedoms and image management.