Casinos are constantly striving to be more accessible and engaging while capitalising on trends to move the market forward. Yet beyond AI, IP, and data (all of which are still needed), at its core, for the future of the industry to achieve this, it comes down to one simple success metric – people having fun. At a time when the land-based industry is under heightened pressure from increased regulation, and in search for new methods of engagement, excitement, and connection continues, this closing keynote reflects on what’s next…

• The steps industry CEOs need to maintain a spirit of socialisation.
• Standing up for the rights of players in creating customer-centric brands.