Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE 2025

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How AI Technology and Real-World Casinos Are Shaping the Future Together

20 Jan 2025
CC4.1
Casino & Leaders Conference

AI is quickly reshaping the casino industry, providing leaders with powerful tools to optimize operations, enhance player engagement, and drive profitability. However, successful implementation relies on strong partnerships between the innovators developing AI solutions and the executives deploying them. This session will showcase actionable examples, such as AI-enhanced design and blackjack tables that have increased table revenue by up to 5% through enhanced player data. Together, the panel will explore how these advancements bridge the gap between concept and execution, turning AI potential into real casino ROI.

• Strategic Partnerships for AI Success: How collaboration between AI creators and casino decision-makers drives effective, tailored solutions for gaming floors.
• Real-World Applications and Proven ROI: Case studies on implemented AI technologies, like vision-based AI tech and real-time trend displays, demonstrating measurable increases in player engagement and table revenue.

Speakers
Camille Mercier, CEO - Spirit Mountain Casino
Hillary McAfee, CMO - MaxBet Media
Marcel Tobler, Group CEO - Swiss Casinos
Mike McKiski, President - MaxBet Media