Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

ICE 2025

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Lessons on Liberalisation: Key Insights into Finland and Norway’s Future

22 Jan 2025
CC5.1
Entering New Markets Workshop

The Nordic iGaming market is one of the largest and most lucrative in Europe. By 2028, the number of online casino players in Scandinavia is expected to reach 4 million, reflecting the growing demand and popularity of online gambling in the region. With Finland set to end its state monopoly by 2026 and transition to a licensing system, you’ll gain the knowledge needed to navigate these regulatory changes, capitalise on market opportunities and successfully enter the Nordic gambling sector.

• Learning from Mistakes: Is it too late learn from the mistakes made by Denmark and Sweden? Navigate affiliate and customer bonus bans.
• Learn how Finland’s regulatory shift could impact Norway’s state monopoly and create new opportunities for private operators: How can new entrants compete against existing national champions?
• Gain insights into licensing, market entry strategies, and how to remain competitive against looming black-market risks.