Sporting related opportunities are not just enhancers for the gaming customer but offer significant ways to grow the business, helping to keep your current customers longer but also by attracting new customers to the enterprise. Stadiums, sportsbooks, team partnerships and brand ambassadors all provide opportunities across the board. From unique concepts like Stadium Swim in heart of Downtown Las Vegas, Bally’s’ home with the Las Vegas Athletics, and Mohegan Sun to Singapore’s own plans to build an arena at the Marina Bay Sands, potential developments in and around sports facilities in New York City, and even Genting’s first Resorts World in the UK, sports and associated hospitality are significant drivers and help diversify table revenue while immersing the customer in new experience, say nothing of the amount of casinos owning online betting sites.

Breaking the barriers on sports and gambling: Providing the gaming sector a blueprint on how to not only integrate sports into the customer journey but embracing it as part of their core (all without losing their casino identity).

Providing the roadmap to success: Offering a blueprint for smaller operators when they lack the size and scale of US and Asian IRs.