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Fira Barcelona Gran Via
20-22 JANUARY 2025
ICE VOX 2024 Content on Demand
A race to keep up: Tap into a younger demographic
07 Feb 2024
ICC Capital Suite
Innovating Lotteries Workshop
Younger generations – Gen Z and Millennials – make up a significantly smaller portion of players. With lotto players overwhelmingly older how can younger players be reached? With eyepopping prizes causing jackpot fatigue how can operators expand their offering and products to remain competitive?
· Playing the charity angle
· Fast gaming, instants and smaller prizes
· Inbuilt entertainment and experiences