20-22 JANUARY 2025
ICE VOX 2024
Win-win situation: Align with sustainable or charitable goals to gain market share
07 Feb 2024
ICC Capital Suite
Innovating Lotteries Workshop
Convert sustainability and gambling for good Into a competitive advantage. Build, or transform, your business model with the concept of double-bottom-line accountability, where you could both meet a market need and simultaneously achieve social sector objectives which align with your customers’ values:
· Purposeful positioning to improve brand reputation
· Strategies to attract new players
· Maintain a level of gross gaming revenue
Speakers
Sponsored by: