Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

Speakers

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Andrei Ungureanu

Andrei Ungureanu

Agile Transformation Director, The Coca‑Cola Company

Helping you use gen-AI & Design Thinking to solve meaningful problems | Builder @BankOfStories.com | Agile Transformation Director for Coca-Cola Europe

I'm a geek who believes in using empathy, curiosity and play to solve meaningful problems. Daytime agile transformation director, coaching, designing and facilitating workshops and building AI capabilities. In my spare time exploring how to use design thinking, storytelling and gen-AI to build solutions that benefit humanity.

Used Design Thinking and facilitated with world-class partners: Coca-Cola, McCann, Publicis, Bain, Havas, sciFutures, 72andsunny, Avansere, Panini, UEFA, Blizzard Entertainment, McLaren, Gameloft, Experience Point, Royal Canin, Karcher and more on future-back innovation, new products, strategy, sustainability, gaming, marketing campaigns, content, culture, capabilities, and more.

Sessions