20-22 JANUARY 2025
Speakers
Joni Hovi
Joni Hovi is an accomplished professional with over two decades of experience in the betting and lottery industry. Joni has built a remarkable career that spans across various high-profile roles and international projects. Currently serving as the Senior Vice President of Customers, Marketing, Sales, and Partnerships at Fennica Gaming Ltd, Joni is responsible for driving new business and fostering global partnerships. Joni's extensive expertise in the gaming sector is complemented by his significant contributions to sports integrity, ethics, and business development. He co-authored the first European code of conduct for sports betting and played a pivotal role in developing a monitoring system to prevent match-fixing. Joni was also one of the founding members of Eurojackpot, one of the biggest European draw-based jackpot games. His work has earned him a position of trust among national and jurisdictional operators worldwide. In addition to his work with lotteries, Joni spent seven years in executive roles at Sportradar and Kambi in the private sector. His international experience includes living and working in Germany, the UK, Norway, and Estonia. Joni's journey is a testament to his dedication, expertise, and ability to navigate complex industries.