Speakers

Sana has been leading Fever’s expansion in Northern Europe since 2020, serving as Regional General Manager for the UK & Nordics and head of the Secret Media Network. She oversees a team of 20 strategic profiles, driving the tech company’s business strategy across the region. Sana holds a degree in Economics from Macalester College and an MBA from London Business School. Before joining Fever, she led Promotions Management at Wayfair Europe, worked as a strategy consultant at BCG, and was part of the founding team at Daraz.pk. In 2023, she was shortlisted for the Adweek Europe Future is Female Awards for her leading role in the sector. Fever is the leading global entertainment platform that powers immersive events, reaching over 300 million people each month.