As the leading voice of Europe's licensed casino industry, the ECA promotes the industry's positive and professional aspects at national, European ad global levels. The ECA works to enhance awareness and understanding of the industry, involving itself in decision-making process on a wide range of initiatives in order to encourage workable and fair policy frameworks and regulatory conditions, which also need to take account of the evolution of casino business models in Europe. Emphasis is placed on the clear trend towards the creation of entertainment centres offering customers the full gaming, leisure and entertainment experience, as well as the changes in the way casino games are distributed, moving from a single land-based source to also embrace the internet, as well as other multiple technology-base channels.