Be mindful of the industry's agenda – don’t just push your own:
ICE is an editorial led show. Every year our content team works hard to let companies know the topics our audience want. When submitting your paper, you should give careful thought to where it might fit with the conference agenda (categories are included on the submission form). The formation of the final agenda is very much a fluid process and changes week by week. The initial topics are therefore deliberately vague and all ideas that can be related to them will be considered and not all topics will make the final agenda themes.

It’s about thought leadership, insight, and access – not a sales soapbox:
Think about the type of insight you might be able to offer that the ICE content team simply won’t get anywhere else. Bespoke research? Access to operators? A heads up on key industry transformation? Successful entries have these considerations at their core – not the future sales pipeline of a particular product, service, or company. If they you to promote a new product, hold your pitch or demo on their stand, or enquire about renting one one of our stages for your own partner programme. 

Don’t offer a standard stance on a broad, much-discussed topic:
"Will bitcoin halving impact iGaming?" , for example won't get you anywhere. Do tell me something I don’t know. Take an unusual stance on a familiar topic, or choose a narrow topic.

Stand out from the crowd:
If you're running a 20 person company / have written a book / have raised €10m in funding / have the next big piece of software / "do a lot for the industry" / speak at all the big shows, well then that’s a great achievement, but it doesn’t stand out. Tell us something unique. Don’t just rely on your personal reputation. Unless you're really, really (not-just gaming) famous, of course.

Credibility comes from research, data and case studies:
It is notoriously difficult to get gambling operator customers to stand beside you and present a recent project you have delivered. But that certainly shouldn’t stop you from asking! ICE loves a good case study, especially if they demonstrate clear innovation or illustrate how a vendor is helping an operator transform its working practices. Likewise we absolutely love academics that have peer-reviewed data on our regulatory and player protection tracks... get technical. Our audience want that.

Demonstrate your skills:
Include a five minute YouTube demo of you on top form. Surprisingly few people do this. It is a fiercely competitive process to speak at ICE. There is more interest than there are slots available. It's on you to capture our attention (in the right way!)

Any questions? Please reach out to our team at ICE.support@clariongaming.com for any further clarification on criteria for submission. As with our content team, they will not be able to provide updates on the status of an application already submitted.