Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

About ICE Barcelona

Smartsoft

Payhound


 

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About the Exhibition

ICE is where the world of gaming goes to do business.

Held over three days on 20-22 January 2025 at the Fira Barcelona Gran Via, ICE Barcelona is the complete platform to drive revenues through innovative solutions, technology, valuable insights, and unrivalled networking opportunities.   
 

Bringing together solution providers and gaming professionals across all key verticals, it's safe to say that ICE has something for everyone.

See below the key sectors represented on the ICE show floor for 2025!

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A world-class venue for a world-class event

After a rigorous, independent selection process, ICE and iGB Affiliate are moving to Fira Barcelona Gran Via  (Halls 1, 2, 3, 4 and 5) on 20-22 January 2025.

The Fira Barcelona Gran Via is located in one of Europe's most contemporary cities and provides state-of-the-art services and logistical excellence. It is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience. 

Everything our customers said they wanted and much more.  

Why Barcelona

Barcelona has emerged as the obvious choice for the new host city of ICE. The move to Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency, the chance to deliver more value and opportunities for our customers and the potential for expansion.

The support of the Fira de Barcelona and the city of Barcelona, both financially and logistically, underscores their dedication to making ICE Barcelona a resounding success. Our partnership extends beyond borders, comprising the international gaming industry and public and private stakeholders in Barcelona, Catalonia, and Spain.

Together, we have a golden opportunity to create new and lasting legacies for the gaming industry.