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20-22 JANUARY 2025
World Gaming Forum
For the ultimate ICE experience, invest in a World Gaming Forum Pass
The ICE World Gaming Forum is the largest gathering of leaders from across the global gaming ecosystem.
This unique event is attended by CEOs, ministers, regulators, and industry associations, all gathering to share knowledge, stimulate debate, and provide an opportunity to engage with high-level experts on policy, strategy and new technology.
Bringing together 1,200+ delegates from 79+ countries, the World Gaming Forum is the official ICE leaders conference, offering the highest-level thought leadership in gaming.
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WRB
The World Regulatory Briefing is the largest global gathering of regulators, heads of compliance, and operators' associations, all collaborating on policy for new verticals, new technologies and new markets emerging within the casino, betting and payments industries.
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CLC
The Casino & Leaders Conference bridges the gap between global gaming expansion and the strategy needed to get there. Bringing together C-leaders to debate the future of land-based/online models, identify investment decisions, and establish key brand partnerships.
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EGC
The Esports & Games Conference is your gateway to unlocking the immense potential of esports, streaming and iGaming, from slots design to video games. For anyone looking to gain a competitive edge in these rapidly innovating fields, or wishing to understand the creatives behind them.
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Workshops
This year at ICE:
- iGaming Customer Journey
- Combating Cybercrime
- Entering New Markets
- Safer Gaming
- Innovating Lotteries
View Agendas
Explore a new world of networking
Meet and mix with delegates who share your interests and objectives.
Following a full day of content, spend the evening networking with fellow delegates, speakers and VIPs over drinks and canapes at two exclusive invite-only drinks receptions, each themed around key global growth markets and featuring everyone you want to meet over the week in one location.
Latin America Drinks Reception, 20 January, 17:30 - 19:30
Africa Drinks Reception, 21 January, 17:30 - 19:30
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An exclusive delegate lounge
experience
Take advantage of a relaxed environment above the show floor.
With space for break-out meetings, content-led roundtables and a variety of networking opportunities, delegates will benefit from dedicated registration lanes at the South Entrance, concierge service, high-speed Wi-Fi as well as complimentary F&B throughout the week.
Open one hour before the exhibition, the centrally located Delegate Lounge, Coffee Bar and Sky Garden are the perfect locations for breakfast meetings, lunch-time debate, or to make new connections over a drink at the end of a busy conference day.
The 2025 ICE World Gaming Forum Agenda
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Casino & Leaders Conference
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- Casino & Leaders Conference
CC4 Delegate Lounge -
- Casino & Leaders Conference
CC4.1 -
- Casino & Leaders Conference
CC4.1ECA Chairman Erwin Van Lambaart will take the stage to welcome the global gaming industry to ICE 2025. In his annual address, he will touch on the learnings since last year, and the challenges, opport ... -
- Casino & Leaders Conference
CC4.1With the first land-based casino set to open in 2027, a national lottery now licensed, and online rumours swirling, all eyes are on the market potential of the UAE, with many seeing it as not only the ... -
- Casino & Leaders Conference
CC4.1In a sector as globalised, competitive, and fast-moving as the betting and gaming industry, it is all too easy for any business to be blown off course. Entain CEO, Gavin Isaacs, presents his formula f ... -
- Casino & Leaders Conference
CC4.1The casino industry, with its glittering lights and the attraction of big wins, has long been a staple of entertainment. Yet, beyond the surface-level appeal lies an intricate system of resilience and ... -
- Casino & Leaders Conference
CC4 Delegate Lounge -
- Casino & Leaders Conference
CC4.1From House of the Dragon to Wheel of Fortune, Batman to Monopoly, this session dives into the transformative impact of intellectual property (IP) in creating unique entertainment for both land-based a ... -
- Casino & Leaders Conference
CC4.1AI is quickly reshaping the casino industry, providing leaders with powerful tools to optimize operations, enhance player engagement, and drive profitability. However, successful implementation relies ... -
- Casino & Leaders Conference
CC4 Delegate Lounge -
- Casino & Leaders Conference
CC4.1Casinos have been at the epicentre of experience for decades. Walking into one, visitors will encounter so many stimuli – lights, sound, smells and more, yet European operators have traditionally had ... -
- Casino & Leaders Conference
CC4.1Sporting related opportunities are not just enhancers for the gaming customer but offer significant ways to grow the business, helping to keep your current customers longer but also by attracting new ... -
- Casino & Leaders Conference
CC4.1Casinos are constantly striving to be more accessible and engaging while capitalising on trends to move the market forward. Yet beyond AI, IP, and data (all of which are still needed), at its core, fo ...
World Gaming Forum Networking Events
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- World Gaming Forum Networking Events
CC4 Delegate LoungeSet to the beat of one of gaming's hottest emerging markets, delegates enjoy an exclusive evening reception on Day 1. Featuring complimentary drinks, canapés, and live music in an exclusive lounge as ...Sponsored by
World Regulatory Briefing
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- World Regulatory Briefing
CC5 Delegate Lounge -
- World Regulatory Briefing
CC5.1 -
- World Regulatory Briefing
CC5.1Despite CEN working to develop a European standard on markers of harm and key industry associations working to bring together various global gaming standards, a growing divergence in gambling regulato ... -
- World Regulatory Briefing
CC5.1With the size of the global gaming black market being estimated at between USD$350bn - $1.7tn, according to the United Nations Office on Drugs and Crime (UNODC), cross-border, as well as cross-stakeho ... -
- World Regulatory Briefing
CC5.1As the local sports betting market is predicted to hit $1.24bn this year alone, and an annual growth rate of 8.45% by 2029, Mexico is one of the hottest growth markets after Brazil, while Latin Americ ... -
- World Regulatory Briefing
CC5 Delegate Lounge -
- World Regulatory Briefing
CC5.1With the upcoming launch of the European Anti-Money Laundering Authority (AMLA) and the introduction of a unified AML rulebook, Europe’s gambling operators and suppliers face a possibly transformative ... -
- World Regulatory Briefing
CC5.1Regulated gambling is constantly being presented with technological advancements that have been deployed in other industries to improve the customer experience, enhance performance and drive profitabi ... -
- World Regulatory Briefing
CC5 Delegate Lounge -
- World Regulatory Briefing
CC5.1Crypto gambling, distributed ledger technologies (DLT) and blockchain have steadily grown in popularity over the years and continues to rise as one of the fastest growing gaming verticals. Companies l ... -
- World Regulatory Briefing
CC5.1Is there such a thing as a perfect tax rate? With GGR and assorted operational levies ranging from 51% to under 10% across the US, and the Netherlands moving from 30.5% to 37.8%, a general trajectory ... -
- World Regulatory Briefing
CC5.1
Esports & Games Conference
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- Esports & Games Conference
CC4 Delegate Lounge -
- Esports & Games Conference
CC4.1Kickstarting the Esports and Games Conference (EGC), William Harding, Head of Emerging Technologies and Esports at Clarion Events, will set the stage with an introduction on what attendees can expect ... -
- Esports & Games Conference
CC4.1Ian Smith, ESIC Commissioner, reviews the impact of the COVID pandemic on esports betting, the consolidation of the data market and why there are many reasons for optimism and investment into esports ... -
- Esports & Games Conference
CC4.1This panel dives into the profitability and potential of esports betting as a sustainable business model. Industry experts will evaluate the challenges, opportunities, and market trends shaping this e ... -
- Esports & Games Conference
CC4.1Millennials are dedicating more time to gaming than to traditional sports, signalling a significant shift in how this generation engages with entertainment. As esports rise in popularity, their influe ... -
- Esports & Games Conference
CC4.1With extensive experience in building live video infrastructure, Martin Hess — GM, Amazon Interactive Video Service (IVS), and VP, Twitch Video Platform, has played a key role in developing the founda ... -
- Esports & Games Conference
CC4 Delegate Lounge -
- Esports & Games Conference
CC4.1We dive into the legacy of HLTV.org, which started more than 2 decades ago and yet continue to build on our strong presence within the worlds greatest esport - Counter Strike. We have cemented us as t ... -
- Esports & Games Conference
CC4.1In this discussion, industry leaders will explore the evolving relationships between betting operators and esports teams, shedding light on the opportunities and challenges of these collaborations. As ... -
- Esports & Games Conference
CC4 Delegate Lounge -
- Esports & Games Conference
CC4.1The gaming landscape has evolved significantly over the past decade, with long-held norms finally breaking down to make space for transformative innovation in digital gaming. With so much opportunity ... -
- Esports & Games Conference
CC4.1This session will explore "Beyond Pixels: AI's Role in Shaping iGaming Industry," delving into how AI is revolutionizing the iGaming industry. The panel will include Microsoft Azure iGaming customers ... -
- Esports & Games Conference
CC4.1This session will explore how AI technologies are enhancing fan engagement by delivering real-time insights, tailoring content and creating immersive viewing experiences. -
- Esports & Games Conference
CC4.1Artificial Intelligence is revolutionising the betting industry by optimising operations, personalising user experiences and opening the door to innovative gaming formats. This case study will delve i ... -
- Esports & Games Conference
CC4 Delegate Lounge
World Gaming Forum Networking Events
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- World Gaming Forum Networking Events
CC4 Delegate LoungeSet to the beat of one of gaming's hottest emerging markets, delegates enjoy an exclusive evening reception on Day 2. Featuring complimentary drinks, canapés, and live music in an exclusive lounge as ...
World Regulatory Briefing
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- World Regulatory Briefing
CC5 Delegate Lounge -
- World Regulatory Briefing
CC5.1 -
- World Regulatory Briefing
CC5.1Following a historic summer of sporting success at the Olympics, Wimbledon and Euros, and with the 2026 World Cup on the horizon, the focus on match fixing and sport integrity continues to grow, fuele ... -
- World Regulatory Briefing
CC5.1The panel will bring together top executives from leading online gaming operators to discuss the critical challenges and innovative strategies in managing the delicate balance between providing a seam ... -
- World Regulatory Briefing
CC5.1In the past few years, we have witnessed Japan develop its regulatory framework for integrated resorts. At the same time, Brazil has launched sports betting, the UAE has launched a federal regulator f ... -
- World Regulatory Briefing
CC5.1 -
- World Regulatory Briefing
CC5 Delegate Lounge -
- World Regulatory Briefing
CC4.4Powered by GiocoNews.it and IGE. Will a lack of flexibility discourage new entrants or strengthen quality? The Italian government is enacting significant reforms to the online gaming market, introduci ... -
- World Regulatory Briefing
CC4.2Powered by Sportingtech. With the legal betting market in Brazil set to launch on 1 January 2025, the rollout has been impacted by a number of controversies, including questions around consumer financ ...
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- World Regulatory Briefing
CC4.3The dynamism of the Balkans is capturing the attention of many across the gambling ecosystem who are looking to capitalise on a region that boasts a deep-rooted gambling tradition, albeit one that has ... -
- World Regulatory Briefing
CC4.4What verticals are on the table? The landscape of gaming in the United Arab Emirates is on the brink of transformation, with industry analysts at Morgan Stanley forecasting a potential gross gaming re ... -
- World Regulatory Briefing
CC4.2Powered by Sportingtech. Could Peru be Latin America’s latest hidden gem for iGaming? Peru’s Ministry of Foreign Trade and Tourism (Mincetur) received 145 requests for operator licences over the first ...
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- World Regulatory Briefing
CC4.3Thailand edges closer to approving casino regulation in 2025 with the aim of attracting affluent tourists to the country following public hearings seeing 82% of participants expressing support for the ... -
- World Regulatory Briefing
CC4.3A year and a half on from the White Paper publication proposals and subsequent consultations, a change in governing party latter, the new UK Gambling Minister has outlined plans to adjust slot game de ... -
- World Regulatory Briefing
CC4.2How to navigate the regulator and the regulated? Following Spain’s Supreme Court partially upholding the Spanish Digital Gaming Association (Jdigital)’s appeal against Royal Decree 958/2020, restricti ... -
- World Regulatory Briefing
CC4.4With the Indian government imposing a 28% levy on online gaming revenues last October, together while a stalemate over the establishment of its self-regulatory bodies, and a crackdown on celebrity adv ...
Combating Cybercrime Workshop
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- Combating Cybercrime Workshop
CC4.1 -
- Combating Cybercrime Workshop
CC4.1Setting the scene on the current state of cyber security, former FBI Deputy Assistant Director for the Cyber Division Mike Welch will delve into the latest data on the scale, scope and costs caused cy ... -
- Combating Cybercrime Workshop
CC4.1Despite gaming companies increasing their spending on security in the wake of several high-profile social engineering attacks, as well as a 94% increase in DDoS strikes, as in other industries, it nev ... -
- Combating Cybercrime Workshop
CC4.1The critical intersection of regulatory compliance and security governance, equipping participants with the knowledge to navigate complex regulations such as GDPR, AML, and KYC. Gain insights into how ... -
- Combating Cybercrime Workshop
CC4.1Strategies to gain executive buy-in for cybersecurity initiatives. Learn to align cybersecurity goals with business objectives, quantify the potential impact of cyber risks in terms that resonate with ...
Entering New Markets Workshop
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- Entering New Markets Workshop
CC5.1 -
- Entering New Markets Workshop
CC5.1The Nordic iGaming market is one of the largest and most lucrative in Europe. By 2028, the number of online casino players in Scandinavia is expected to reach 4 million, reflecting the growing demand ... -
- Entering New Markets Workshop
CC5.1This case study delves into the strategic roadmap and execution for establishing a successful foothold in the burgeoning Latin American gambling market, in particular focusing on iGaming in Peru. Know ... -
- Entering New Markets Workshop
CC5.1The United Arab Emirates is known for its advancements in payments as most transactions are handled through cashless modes. However, the banking system is still trying to catch up with other jurisdict ... -
- Entering New Markets Workshop
CC5.1Africa is often perceived as a high-risk investment destination, especially in the gaming industry, leading many investors to overlook its immense potential. However, those who have taken the leap are ... -
- Entering New Markets Workshop
CC5.1Whether you are an existing market or one that is emerging, cryptocurrency is increasingly being used as a form of payment across both land and online. With Howard Lutnick tapped as US Commerce Secret ...
iGaming Customer Journey Workshop
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- iGaming Customer Journey Workshop
CC5.1 -
- iGaming Customer Journey Workshop
CC5.1Learn to map out a detailed user experience (UX) journey for a fictional player, identifying key touchpoints that focus on the player’s perspective. You'll explore the importance of mapping each touch ... -
- iGaming Customer Journey Workshop
CC5.1In today’s tech obsessed marketing world, gain a comprehensive understanding of the next generation of player lifecycles, channeling future-proofed strategies to effectively acquire and engage them. T ... -
- iGaming Customer Journey Workshop
CC5.1This workshop will explore two of the most popular customer retention (CRM) strategies being used by global gaming operators to enhance engagement and loyalty, delving into the heated industry debate ... -
- iGaming Customer Journey Workshop
CC5.1Explore the transformative power of online community building, accelerating conversions, enhancing loyalty and increasing revenue growth. Hear real-life examples from successful gaming community found ...
Innovating Lotteries Workshop
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- Innovating Lotteries Workshop
CC4.1 -
- Innovating Lotteries Workshop
CC4.1Join this transformative session as we explore how to redefine the future of the US lottery industry through strategic leadership, impactful collaboration and innovative public engagement. • Learn how ... -
- Innovating Lotteries Workshop
CC4.1An in-depth look at the development and launch of the UAE’s National Lottery, focusing on the establishment of a robust regulatory structure to ensure transparency, integrity and long-term success. Dr ... -
- Innovating Lotteries Workshop
CC4.1Join Veikkaus, Finland’s National Lottery Operator, as they share their journey toward building a more sustainable future. Discover how Veikkaus is integrating environmental responsibility, social imp ... -
- Innovating Lotteries Workshop
CC4.1An exciting exploration of the role of AI in transforming the lottery industry, this session focuses on automation in operations as we question whether technology is always the best solution. While te ... -
- Innovating Lotteries Workshop
CC4.1We examine how omni-channel solutions transform the lottery industry by enhancing player engagement, convenience and satisfaction. We highlight the seamless integration of digital and physical channel ...
Safer Gaming Workshop
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- Safer Gaming Workshop
CC5.2 -
- Safer Gaming Workshop
CC5.2An introduction to the concept of positive play, we will address misconceptions about gambling and help you develop a better understanding. You will learn how to enhance your customer experience, iden ... -
- Safer Gaming Workshop
CC5.2Step into the realm of data protection and privacy within the gaming industry, where safeguarding player information is not just a regulatory requirement but a cornerstone of player trust and loyalty. ... -
- Safer Gaming Workshop
CC5.2 -
- Safer Gaming Workshop
CC5.2We empower industry leaders with the knowledge and tools to champion responsible gaming as a vital component of business growth. Discover how prioritising player well-being not only enhances customer ...
