Location and dates

Fira Barcelona Gran Via

20-22 JANUARY 2025

The ICE World Gaming Week

ICE

Don't miss the most important week in the gaming industry.

The ICE World Gaming Week will be the largest gathering of gaming professionals from across the global gaming ecosystem.

Starting with Day Zero to the end of the week it's our job to make sure you know what's happening, as well as where and when. 

Bringing together 55,000+ delegates from 160+ countries, the World Gaming Week is the most important week in the gaming calendar. And we don't want you to miss a thing. 

Be part of the most important week in Gaming

The World Gaming week in numbers

55,000

Senior level Gaming Professionals

1000+ 

Events and unique experiences 

1,000,000+

Meetings throughout the week 

World Gaming Week: What to expect

Don't miss out on the most important week in the gaming calendar 

Barcelona will be buzzing with industry leaders, cutting-edge tech, and endless networking opportunities. Get ready for a week packed with insightful conferences, exhilarating exhibitions, and unforgettable social events. Don't miss out on this epic gathering of the global gaming community!

With well over 1000 events and gatherings happening throughout the week, we couldn't possibly capture everything but we can certainly tell you about some of the highlights.

IT all starts with Day Zero

You cannot miss the start of the most important week in gaming

Hosted at the iconic Time Out Market Barcelona. Immerse yourself in a vibrant atmosphere, complete with refreshing drinks and pulsating music spun by a talented DJ. Network with industry peers, share insights and forge new connections in a relaxed and inspiring setting.

Don't miss this opportunity to mingle with gaming leaders and peers while collecting your badge for the upcoming days of excitement and innovation.

More details here

More Chances to Network

A wealth of networking opportunities beyond the exhibition floor.

We all know that ICE offers some of the best opportunities to network in the industry. but there is more to ICE than what happens at the show

The World Gaming Week offers you Immerse yourself in a vibrant social scene, where you can connect with industry peers, share insights, and forge lasting relationships.

There will be exclusive dinners, parties, and receptions hosted by leading companies and organizations. Engage in thought-provoking discussions at industry conferences and seminars. Participate in curated networking events, where you can meet like-minded professionals and explore potential collaborations.

By taking advantage of these off-floor networking opportunities, you can maximize your experience at World Gaming Week and unlock new business possibilities.

Getting around could not be easier

Make Your List of Things Not To Miss

With so much happening at ICE London 2025, it's easy to miss out on exciting events and activations. To ensure you don't miss a beat, we've compiled a comprehensive list of activations, from the grand opening ceremony to VIP visits and unwind sessions.

Save these dates to your calendar and start planning your World Gaming Week experience. Whether you're seeking knowledge, inspiration, or simply a good time, there's something for everyone at ICE.

The 2025 ICE World Gaming Week Calendar

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17:00
    • Day Zero
    • Networking Events
    Time Out Market Barcelona
    Hosted at the iconic Time Out Market Barcelona. Immerse yourself in a vibrant atmosphere, complete with refreshing drinks, delicious food, and pulsating music spun by a talented DJ. Network with indus ...
19:00
    • Day Zero
    • Networking Events
    Museu Nacional d’Art de Catalunya
    This prestigious event marks the expansion of the traditional WRA Reception, previously held in London, into a grand VIP opening gala celebrating ICE’s relocation to Barcelona. Hosted at the iconic Mu ...
21:00
    • Day Zero
    Casino Barcelona
     
08:30
    • World Regulatory Briefing
    CC5 Delegate Lounge
     
    • Casino & Leaders Conference
    CC4 Delegate Lounge
     
10:00
    • Casino & Leaders Conference
    CC4.1
     
    • Exhibition
    Fira Barcelona Gran Halls 2-5
     
10:05
    • World Regulatory Briefing
    CC5.1
    Despite CEN working to develop a European standard on markers of harm and key industry associations working to bring together various global gaming standards, a growing divergence in gambling regulato ...
    • Casino & Leaders Conference
    CC4.1
    ECA Chairman Erwin Van Lambaart will take the stage to welcome the global gaming industry to ICE 2025. In his annual address, he will touch on the learnings since last year, and the challenges, opport ...
10:35
    • Casino & Leaders Conference
    CC4.1
    With the first land-based casino set to open in 2027, a national lottery now licensed, and online rumours swirling, all eyes are on the market potential of the UAE, with many seeing it as not only the ...
11:00
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Presentation of the fundraising total to this year’s charity partner by Clarion Gaming and donating partners.
11:15
    • Casino & Leaders Conference
    CC4.1
    In a sector as globalised, competitive, and fast-moving as the betting and gaming industry, it is all too easy for any business to be blown off course. Entain CEO, Gavin Isaacs, presents his formula f ...
11:20
    • Pitch ICE
    Pitch ICE Stage
     
11:30
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Pros and cons of cooperation - sharing of data, know-how and best practice for a better understanding of consumer behaviours. Involvement and input into prevention and treatment campaigns.
    • Pitch ICE
    Pitch ICE Stage
     
11:40
    • World Regulatory Briefing
    CC5.1
    As the local sports betting market is predicted to hit $1.24bn this year alone, and an annual growth rate of 8.45% by 2029, Mexico is one of the hottest growth markets after Brazil, while Latin Americ ...
    • Pitch ICE
    Pitch ICE Stage
     
11:45
    • Casino & Leaders Conference
    CC4.1
    The casino industry, with its glittering lights and the attraction of big wins, has long been a staple of entertainment. Yet, beyond the surface-level appeal lies an intricate system of resilience and ...
11:50
    • Pitch ICE
    Pitch ICE Stage
     
12:00
    • Pitch ICE
    Pitch ICE Stage
     
12:10
    • Pitch ICE
    Pitch ICE Stage
     
12:15
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Switching from a pure 'harm prevention' narrative to a wider 'social impact' message – Lessons from lottery and US casinos on building and promoting a healthier relationship with gambling brands and c ...
12:20
    • Pitch ICE
    Pitch ICE Stage
     
12:30
    • World Regulatory Briefing
    CC5 Delegate Lounge
     
    • Casino & Leaders Conference
    CC4 Delegate Lounge
     
13:00
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
     
13:45
    • Casino & Leaders Conference
    CC4.1
    From House of the Dragon to Wheel of Fortune, Batman to Monopoly, this session dives into the transformative impact of intellectual property (IP) in creating unique entertainment for both land-based a ...
14:45
    • World Regulatory Briefing
    CC5.1
    Regulated gambling is constantly being presented with technological advancements that have been deployed in other industries to improve the customer experience, enhance performance and drive profitabi ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Introduction by Francesc Perendreu, President, ACENCAS
    • Casino & Leaders Conference
    CC4.1
    AI is quickly reshaping the casino industry, providing leaders with powerful tools to optimize operations, enhance player engagement, and drive profitability. However, successful implementation relies ...
15:30
    • Casino & Leaders Conference
    CC4 Delegate Lounge
     
    • World Regulatory Briefing
    CC5 Delegate Lounge
     
16:00
    • World Regulatory Briefing
    CC5.1
    Crypto gambling, distributed ledger technologies (DLT) and blockchain have steadily grown in popularity over the years and continues to rise as one of the fastest growing gaming verticals. Companies l ...
    • Networking Events
    • DEIB Programme
    Pitch ICE Stage
     
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Join this exercise that demonstrates how distractions and temptations can destabilise us and highlights the importance of self-control and balance in an environment full of stimuli. Reflect on the con ...
    • Casino & Leaders Conference
    CC4.1
    Casinos have been at the epicentre of experience for decades. Walking into one, visitors will encounter so many stimuli – lights, sound, smells and more, yet European operators have traditionally had ...
16:30
    • World Regulatory Briefing
    CC5.1
    Is there such a thing as a perfect tax rate? With GGR and assorted operational levies ranging from 51% to under 10% across the US, and the Netherlands moving from 30.5% to 37.8%, a general trajectory ...
    • Casino & Leaders Conference
    CC4.1
    Sporting related opportunities are not just enhancers for the gaming customer but offer significant ways to grow the business, helping to keep your current customers longer but also by attracting new ...
17:00
    • Casino & Leaders Conference
    CC4.1
    Casinos are constantly striving to be more accessible and engaging while capitalising on trends to move the market forward. Yet beyond AI, IP, and data (all of which are still needed), at its core, fo ...
17:15
    • DEIB Programme
    Pitch ICE Stage
    We’re used to saying that change needs to be driven from the top, but it’s actually down to the managers to implement it. As a team or business unit leader, you have an incredible power to turn strate ...
    • World Regulatory Briefing
    CC5.1
     
17:30
    • World Gaming Forum Networking Events
    CC4 Delegate Lounge
    Set to the beat of one of gaming's hottest emerging markets, delegates enjoy an exclusive evening reception on Day 1. Featuring complimentary drinks, canapés, and live music in an exclusive lounge as ...

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08:30
    • World Regulatory Briefing
    CC5 Delegate Lounge
     
    • Esports & Games Conference
    CC4 Delegate Lounge
     
09:30
    • World Regulatory Briefing
    CC5.1
     
    • Esports & Games Conference
    CC4.1
    Kickstarting the Esports and Games Conference (EGC), William Harding, Head of Emerging Technologies and Esports at Clarion Events, will set the stage with an introduction on what attendees can expect ...
10:00
    • Esports & Games Conference
    CC4.1
    Ian Smith, ESIC Commissioner, reviews the impact of the COVID pandemic on esports betting, the consolidation of the data market and why there are many reasons for optimism and investment into esports ...
    • Exhibition
    Fira Barcelona Gran Halls 2-5
     
    • Exhibition
    Fira Barcelona Gran Hall 1
     
10:20
    • Esports & Games Conference
    CC4.1
    This panel dives into the profitability and potential of esports betting as a sustainable business model. Industry experts will evaluate the challenges, opportunities, and market trends shaping this e ...
10:30
    • Brazil Now Seminar
    ICE Centre Stage
    Operator Experiences: The hurdles and triumphs in adhering to compliance requirements such as geolocation, Know Your Customer (KYC) protocols, and fraud detection mechanisms. Consumer Protection: Expl ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Review of the grants offered by the ICE Research Institute, a cooperation of Clarion Gaming, the Fira Gran Via and City of Barcelona. Addressing the lack of research in prevention vs. clinical and hea ...
10:50
    • World Regulatory Briefing
    CC5.1
    The panel will bring together top executives from leading online gaming operators to discuss the critical challenges and innovative strategies in managing the delicate balance between providing a seam ...
11:05
    • Esports & Games Conference
    CC4.1
    Millennials are dedicating more time to gaming than to traditional sports, signalling a significant shift in how this generation engages with entertainment. As esports rise in popularity, their influe ...
11:10
    • Pitch ICE
    Pitch ICE Stage
     
11:20
    • Esports & Games Conference
    CC4.1
    Known for driving the global success of Stake and Kick, Akhil has revolutionized digital and esports marketing through groundbreaking partnerships with the UFC, Premier League's Everton FC and renowne ...
11:25
    • Pitch ICE
    Pitch ICE Stage
     
11:30
    • Brazil Now Seminar
    ICE Centre Stage
    Regulatory Environment, Market Competition, Economic Factors. Predictions for Brazil’s long-term growth and regulatory adjustments based on the first few weeks.
11:35
    • World Regulatory Briefing
    CC5.1
    In the past few years, we have witnessed Japan develop its regulatory framework for integrated resorts. At the same time, Brazil has launched sports betting, the UAE has launched a federal regulator f ...
11:40
    • Pitch ICE
    Pitch ICE Stage
     
11:45
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    With Paris Olympics seeing double the betting volumes compared to the Tokyo games, and a 185% increase on the use of voluntary RG tools by UK betters on the Euros, how operators and regulators balance ...
12:00
    • Esports & Games Conference
    CC4 Delegate Lounge
     
12:15
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Omni-channel-based tech innovations - is land-based environment falling behind on utilising tech to advance consumer protections? What are the advantages of a single view of the players - technical an ...
12:20
    • World Regulatory Briefing
    CC5.1
     
12:30
    • World Regulatory Briefing
    CC5 Delegate Lounge
     
13:00
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
     
13:30
    • Tribal Partnerships Seminar
    ICE Centre Stage
     
    • Esports & Games Conference
    CC4.1
    We dive into the legacy of HLTV.org, which started more than 2 decades ago and yet continue to build on our strong presence within the worlds greatest esport - Counter Strike. We have cemented us as t ...
13:35
    • Tribal Partnerships Seminar
    ICE Centre Stage
    As interactive wagering gains traction in the U.S., Native American tribes play a pivotal role in shaping the industry’s future. This panel explores how tribes and global operators can build mutually ...
13:45
    • Esports & Games Conference
    CC4.1
    In this discussion, industry leaders will explore the evolving relationships between betting operators and esports teams, shedding light on the opportunities and challenges of these collaborations. As ...
14:00
    • World Regulatory Briefing
    CC4.4
    Powered by GiocoNews.it and IGE. Will a lack of flexibility discourage new entrants or strengthen quality? The Italian government is enacting significant reforms to the online gaming market, introduci ...
    • World Regulatory Briefing
    CC4.2
    Powered by Sportingtech. With the legal betting market in Brazil set to launch on 1 January 2025, the rollout has been impacted by a number of controversies, including questions around consumer financ ...

    Sporting Tech
    Powered by

    • World Regulatory Briefing
    CC4.3
    The dynamism of the Balkans is capturing the attention of many across the gambling ecosystem who are looking to capitalise on a region that boasts a deep-rooted gambling tradition, albeit one that has ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Beyond player analytics and machine learning, what difference does AI make? First case studies of product implementations. The importance of markers of harm - data points needed to respond and the bal ...
14:15
    • DEIB Programme
    Pitch ICE Stage
    Through real-world examples and personal stories, we’ll examine how neurodiverse perspectives are reshaping the gaming landscape, fostering more inclusive environments, and driving groundbreaking inno ...
14:20
    • Tribal Partnerships Seminar
    ICE Centre Stage
    As the U.S. sports betting market matures, global operators face both opportunities and challenges. This session will explore emerging market potential, strategic partnerships, and innovative technolo ...
14:30
    • Esports & Games Conference
    CC4 Delegate Lounge
     
15:00
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Can machines be more effective than humans in player interventions? Case studies and beta tests of products and technologies. Regulatory challenges and limitations in the use of AI in safer gambling.
15:05
    • Tribal Partnerships Seminar
    ICE Centre Stage
     
15:15
    • World Regulatory Briefing
    CC4.4
    What verticals are on the table? The landscape of gaming in the United Arab Emirates is on the brink of transformation, with industry analysts at Morgan Stanley forecasting a potential gross gaming re ...
    • World Regulatory Briefing
    CC4.2
    Powered by Sportingtech. Could Peru be Latin America’s latest hidden gem for iGaming? Peru’s Ministry of Foreign Trade and Tourism (Mincetur) received 145 requests for operator licences over the first ...
    Sporting Tech
    Powered by
    • World Regulatory Briefing
    CC4.3
    Thailand edges closer to approving casino regulation in 2025 with the aim of attracting affluent tourists to the country following public hearings seeing 82% of participants expressing support for the ...
    • Esports & Games Conference
    CC4.1
     
15:20
    • Tribal Partnerships Seminar
    ICE Centre Stage
    Discover the remarkable journey of the San Manuel Band of Mission Indians, who transformed from operating a small bingo hall in 1986 to becoming a global leader in the gaming industry. This case study ...
15:30
    • Esports & Games Conference
    CC4.1
    Innovative technology through Artificial Intelligence is reshaping how fans experience esports, unlocking possibilities that were once unimaginable. From dynamic real-time analytics and custom-tailore ...
15:45
    • Tribal Partnerships Seminar
    ICE Centre Stage
    With exclusive rights to gaming, California’s tribes are essential to the state’s gambling landscape. This session features insights from tribal leaders on current trends and the evolving future of ga ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Exploring the data that is available to gambling operators, evidence from the UK, US and other jurisdictions – what can it tell us? Managing player questions around privacy, data breaches, and third-p ...
16:00
    • Networking Events
    • DEIB Programme
    Pitch ICE Stage
     
16:15
    • Esports & Games Conference
    CC4.1
    This session will explore how AI technologies are enhancing fan engagement by delivering real-time insights, tailoring content and creating immersive viewing experiences. Dive deep into how AI-powered ...
16:30
    • World Regulatory Briefing
    CC4.3
    A year and a half on from the White Paper publication proposals and subsequent consultations, a change in governing party latter, the new UK Gambling Minister has outlined plans to adjust slot game de ...
    • World Regulatory Briefing
    CC4.2
    How to navigate the regulator and the regulated? Following Spain’s Supreme Court partially upholding the Spanish Digital Gaming Association (Jdigital)’s appeal against Royal Decree 958/2020, restricti ...
    • World Regulatory Briefing
    CC4.4
    With the Indian government imposing a 28% levy on online gaming revenues last October, together while a stalemate over the establishment of its self-regulatory bodies, and a crackdown on celebrity adv ...
    • Esports & Games Conference
    CC4.1
    Artificial Intelligence is revolutionising the betting industry by optimising operations, personalising user experiences and opening the door to innovative gaming formats. This case study will delve i ...
16:45
    • Esports & Games Conference
    CC4 Delegate Lounge
     
17:30
    • World Gaming Forum Networking Events
    CC4 Delegate Lounge
    Set to the beat of one of gaming's hottest emerging markets, delegates enjoy an exclusive evening reception on Day 2. Featuring complimentary drinks, canapés, and live music in an exclusive lounge as ...
09:30
    • iGaming Customer Journey Workshop
    CC5.1
     
    • Combating Cybercrime Workshop
    CC4.1
     
    • Safer Gaming Workshop
    CC5.2
     
09:35
    • iGaming Customer Journey Workshop
    CC5.1
    Learn to map out a detailed user experience (UX) journey for a fictional player, identifying key touchpoints that focus on the player’s perspective. You'll explore the importance of mapping each touch ...
    • Combating Cybercrime Workshop
    CC4.1
     
    • Safer Gaming Workshop
    CC5.2
    An introduction to the concept of positive play, we will address misconceptions about gambling and help you develop a better understanding. You will learn how to enhance your customer experience, iden ...
10:00
    • Exhibition
    Fira Barcelona Gran Halls 2-5
     
    • Exhibition
    Fira Barcelona Gran Hall 1
     
10:15
    • Combating Cybercrime Workshop
    CC4.1
    Despite gaming companies increasing their spending on security in the wake of several high-profile social engineering attacks, as well as a 94% increase in DDoS strikes, as in other industries, it nev ...
    • iGaming Customer Journey Workshop
    CC5.1
    In today’s tech obsessed marketing world, gain a comprehensive understanding of the next generation of player lifecycles, channeling future-proofed strategies to effectively acquire and engage them. T ...
    • Safer Gaming Workshop
    CC5.2
    Step into the realm of data protection and privacy within the gaming industry, where safeguarding player information is not just a regulatory requirement but a cornerstone of player trust and loyalty. ...
11:00
    • Combating Cybercrime Workshop
    CC4.1
    The critical intersection of regulatory compliance and security governance, equipping participants with the knowledge to navigate complex regulations such as GDPR, AML, and KYC. Gain insights into how ...
    • iGaming Customer Journey Workshop
    CC5.1
    This workshop will explore two of the most popular customer retention (CRM) strategies being used by global gaming operators to enhance engagement and loyalty, delving into the heated industry debate ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Understanding the role of ethical leadership - how transparent practices and robust compliance systems protect a company’s reputation, mitigate risks and ensure adherence to regulatory standards. How ...
    • Safer Gaming Workshop
    CC5.2
     
11:15
    • Growth Markets Seminar
    ICE Centre Stage
    This session promises delegates an in-depth analysis of the innovative technologies fueling growth in Africa's gambling market. The panel will delve into how emerging technologies like Blockchain, NFT ...
11:45
    • iGaming Customer Journey Workshop
    CC5.1
    Explore the transformative power of online community building, accelerating conversions, enhancing loyalty and increasing revenue growth. Hear real-life examples from successful gaming community found ...
    • Combating Cybercrime Workshop
    CC4.1
    Strategies to gain executive buy-in for cybersecurity initiatives. Learn to align cybersecurity goals with business objectives, quantify the potential impact of cyber risks in terms that resonate with ...
    • Safer Gaming Workshop
    CC5.2
    We empower industry leaders with the knowledge and tools to champion responsible gaming as a vital component of business growth. Discover how prioritising player well-being not only enhances customer ...
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Drive positive impact through responsible gaming initiatives and community engagement to increase revenue. The importance of collaborating with NGOs, governments and businesses to tackle ESG challenge ...
12:00
    • Growth Markets Seminar
    ICE Centre Stage
     
12:45
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Preparing for the CSRD - a detailed breakdown of the CSRD reporting requirements, including mandatory disclosures on ESG metrics. An overview of the implementation timeline and key deadlines
13:00
    • DEIB Programme
    Pitch ICE Stage
    In an industry driven by creativity and innovation, diversity, equity, and inclusion (DEI) are no longer optional, they are essential for fostering unique ideas, engaging broader audiences, and creati ...
13:15
    • Growth Markets Seminar
    ICE Centre Stage
    Hear from leading experts across LatAm on how AI strategies & technologies are reshaping the industry, offering insights into the innovative approaches driving success in this rapidly evolving landsca ...
13:30
    • Entering New Markets Workshop
    CC5.1
     
    • Innovating Lotteries Workshop
    CC4.1
     
    • Sustainable Gambling Zone
    Sustainable Gambling Zone
    Why should startups and earlier stage businesses in gaming care about sustainability and what should they be doing about it? How are investors looking at sustainability? What can companies do to make ...
13:35
    • Entering New Markets Workshop
    CC5.1
    The Nordic iGaming market is one of the largest and most lucrative in Europe. By 2028, the number of online casino players in Scandinavia is expected to reach 4 million, reflecting the growing demand ...
    • Innovating Lotteries Workshop
    CC4.1
    Join this transformative session as we explore how to redefine the future of the US lottery industry through strategic leadership, impactful collaboration and innovative public engagement. • Learn how ...
14:15
    • Innovating Lotteries Workshop
    CC4.1
    An in-depth look at the development and launch of the UAE’s National Lottery, focusing on the establishment of a robust regulatory structure to ensure transparency, integrity and long-term success. Dr ...
    • Entering New Markets Workshop
    CC5.1
     
14:35
    • Entering New Markets Workshop
    CC5.1
    The United Arab Emirates is known for its advancements in payments as most transactions are handled through cashless modes. However, the banking system is still trying to catch up with other jurisdict ...
14:55
    • Innovating Lotteries Workshop
    CC4.1
    Join Veikkaus, Finland’s National Lottery Operator, as they share their journey toward building a more sustainable future. Discover how Veikkaus is integrating environmental responsibility, social imp ...
15:25
    • Innovating Lotteries Workshop
    CC4.1
    An exciting exploration of the role of AI in transforming the lottery industry, this session focuses on automation in operations as we question whether technology is always the best solution. While te ...
16:00
    • Entering New Markets Workshop
    CC5.1
    Whether you are an existing market or one that is emerging, cryptocurrency is increasingly being used as a form of payment across both land and online. With Howard Lutnick tapped as US Commerce Secret ...
16:05
    • Innovating Lotteries Workshop
    CC4.1
    We examine how omni-channel solutions transform the lottery industry by enhancing player engagement, convenience and satisfaction. We highlight the seamless integration of digital and physical channel ...